2023 ANNUAL REPORT – ‘Fit for the Future’
We have had an exciting year with the adoption of a new identity. We are proud to be UK Pet Food and to represent a sustainable and progressive pet food industry. We work to advance pet health and wellbeing through the provision of safe and quality nutrition.
5
1
4
3
2
2023 ANNUAL REPORT – ‘Fit for the Future’
We have had an exciting year with the adoption of a new identity. We are proud to be UK Pet Food and to represent a sustainable and progressive pet food industry. We work to advance pet health and wellbeing through the provision of safe and quality nutrition.
5
1
4
3
2

WELCOME

by Claire Robinson-Davies
(Nestle-Purina)

I am delighted to introduce the UK Pet Food Annual Report 2023.

My first year as Chair of UK Pet Food has been extremely busy and even more rewarding. The highlight must be our transformation from the Pet Food Manufacturers’ Association (PFMA), with its 50 years of heritage, to the modern and dynamic UK Pet Food. The bright new look, clearly demonstrated in this Annual Report and the new website, really does reflect the forward-thinking nature of our association.

We also took the opportunity to refresh our strategy, ensuring our priorities are the right ones to support our members and address the challenges ahead. UK Pet Food’s vision clearly identifies Nutrition, Sustainability, and Safety & Standards as our focus, with all three underpinned by the importance of promoting animal welfare. We define our work within each of these areas by building knowledge, collaborating with other organisations to shape plans, and influencing as one united voice.

Over the last year, we have also grown our membership by welcoming new manufacturers and suppliers in addition to associate members. We are delighted to have nine associate members on board ranging from pet retailers to packaging and software suppliers. Through this growth, we can broaden both networking and training opportunities for all.

Our members will also have noticed a change in the way UK Pet Food communicates – through a new CRM system. Although in its early stages, we are delighted to have upgraded the association’s provision in this area. This allows for much greater personalisation and it aims to be a one-stop shop for all UK Pet Food resources. We encourage our members to register and tailor their individual profiles to best meet their needs and areas of interest.

UK Pet Food embraces change and we are extremely grateful for the support of the many members who actively participate in our working groups and committees – I am especially grateful to my vice chair and past chair. I would also like to extend my thanks to the Secretariat who have managed so much activity over this year – we look forward to more challenges and change over the next 50 years.

Rupert Phillips

Rupert Phillips

Spectrum Brands

Vice-Chair

Greg Van Praagh

Greg Van Praagh

Benyfit Natural

Past Chair

PFMA cat in grass

CORE ACHIEVEMENTS

“UK Pet Food has three core pillars of activity: Nutrition, Sustainability, and Safety & Standards. Animal Welfare underpins all of UK Pet Food’s work.”

Nicole Paley, UK Pet Food Deputy Chief Executive 

ACTIVITY HIGHLIGHTS

Nutrition

  • Continued providing high quality Pet Food and Nutrition training for pet professionals as part of a 6-day webinar series.
  • Hosted UK Pet Food’s first Parrot Nutrition Symposium with over forty parrot experts, avian vets, zoo keepers, welfare charities and other parrot professionals.
  • Attended London Vet Show 2022, unveiling our new identity and ran our annual survey of vet professionals with 148 participants.
  • Developed new factsheets on ‘Can all birds eat the same food?’ and ‘Feeding enrichment for small mammals’ and updated ‘Vegetarian and Vegan Diets for Dogs and Cats’ with latest scientific evidence.
  • Continued to work on a new educational tool with Dr Thomas Webb (a psychology professor from University of Sheffield) to help owners tackle pet obesity.
  • Ongoing support for National Pet Month communicating the importance of balanced nutrition.
  • Collaboration with FEDIAF Nutrition Working Group and the Scientific Advisory Board (SAB) as well as FEDIAF Small Pets Working Group.
  • Engagement with Animal Welfare Education Alliance on peteducationresources.co.uk, a signposting tool for all those in education.

Sustainability

  • Development of the UK Pet Food Sustainability Hub – a one stop shop for information and guidance on key sustainability topics.
  • UK Pet Food collaborated with Fareshare and Animal Welfare organisations to help support those most in need by providing pet food donations.
  • Partnered with sustainability consultants 3Keel to build a picture of the impacts of commonly used pet food ingredients.
  • Reviewed the FDF Net Zero Handbook and built additions tailored for the pet food industry.
  • Exchanged reciprocal memberships with the Pet Sustainability Coalition (PSC) enabling the sharing of important tools and resources.
  • Reviewed the PSC Packaging Supplier Checklist and made this available to members.
  • Active engagement with organisations in the sustainability arena including the FDF Environmental Sustainability Committee, PSC, WRAP UK Plastics Pact and FEDIAF.
  • Through our FDF membership we continued to engage on sustainability activities with the wider food sector.
  • Ongoing monitoring and engagement on key policy areas including the Extended Producer Responsibility Regulations – please visit the dedicated section in our Member Hub for more information.
  • Continued sponsorship of the All-Party Parliamentary Group for Animal Welfare (APGAW), which helps UK Pet Food strengthen relationships with policy makers.
  • Active member of the Canine Feline Sector Group (CFSG), which represents organisations who advise government on behalf of the sector on important health, welfare and standards issues.

Safety & Standards

  • Welcomed 8 new companies into membership (4 full members and 4 associate members).
  • Actively supported the retention of EU rules to continue to protect the safety and standards of pet food in the UK.
  • Represented members interests in government consultations to protect the integrity of pet food including those on official controls of feed entering GB.
  • Active engagement in Defra forums on GB and NI trade with the EU.
  • Supported member of the food and feed industry SPS Certification Group.
  • Brought together expert members in feed additives to offer knowledge into the ongoing additive authorisation process with the Food Standard Agency (FSA).
  • Joined forces with feed industry stakeholders to develop and launch the new GB Feed Materials Catalogue.
  • Launched new world-leading  Raw Pet Food Certification Scheme in association with independent certification body Kiwa.
  • Developed new Raw Pet Food Certification Scheme Poster.
  • Revised the Guidelines for the Manufacturer of Raw Pet Food in the UK in line with changes brought about by EU Exit.
  • Developed pet food focused Best Practice Product Communications Guidance accessible for all, which helps ensure positive communication on pet food products.
  • Continued providing legislative elements on pet food marketing, feed materials and additives to the Pet Food and Nutrition webinar series.

INTRODUCING UK PET FOOD

“The Secretariat and communications committee worked tirelessly on the development of the new identity last year and it was an extremely rewarding process. Our dymanic and bold new look has been a real success and as a team it has inspired us to push forward and embrace any challenges that lie ahead.
As a reminder, our new branding focuses on a strong yellow core logo, which reflects a desire to push the industry front and centre. A suite of pet-specific sub logos exists to represent different species with their own contemporary colours. This reflects equality of representation across the different sectors within UK Pet Food, where all voices are heard.”
Michael Bellingham, UK Pet Food Chief Executive
PFMA cat in grass
PFMA cat in grass

“It was a delight to work with UK Pet Food on the rebrand. I brings me joy every time I see it. Sometimes branding should just make you smile.”

Louise Mackintosh, Poppy’s Picnic & Communications Committee Co-Chair

UK PET FOOD’S IMPROVED OFFERING TO MEMBERS

At the core of UK Pet Food we set out to provide tangible value to our members who account for 90% the UK Pet Food industry. We are also pleased to welcome a more diverse membership with members from across the wider pet industry with an interest in pet food.

With our updated website, members have exclusive access to numerous documents and updates. We have an events calendar, dedicated sections for our Committees and Working Groups, Market Data Scheme, Sustainability Hub, EU Exit toolkit, Legislation Updates and much more!

We approach our work by focusing on how our goals are achieved – via collaboration, knowledge and influence. They are often all at play!

“I am a member of UK Pet Food as it is important to have a voice, important to be seen as a credible business, important to meet others in the sector, and to always be learning. The name change gives weight to the sector and is an opportunity for the sector to be seen and heard at an important time for the economy.”

Chris Broadbent, Director of Naturaw
PFMA cat in grass

Members Survey

UK Pet Food’s Most Valued Activities

%

of members value UK Pet Food as an overarching industry representative

%

of members value UK Pet Food for responding to member enquiries

%

of members value UK Pet Food for responding to industry wide issues

%

of members value UK Pet Food for raising the standards of the industry

%

of members value UK Pet Food for producing educational material

PFMA cat in grass

“It’s great to see media recommendations that pet owners should look for a member of UK Pet Food”

Nicole Paley, Deputy Chief Executive, UK Pet Food

Members Survey

Why do organisations become members of UK Pet Food?

%

of UK Pet Food members prioritise Increased Credibility

%

of UK Pet Food members prioritise Technical and Regulatory Support

%

of UK Pet Food members prioritise the Lobby Influence

%

of UK Pet Food members prioritise Committees and Working Groups

%

of UK Pet Food members prioritise Educational Material

%

of UK Pet Food members prioritise Online Resources and Engagement

THE WAY WE WORK

Knowledge

We set out to develop and impart knowledge by providing an excellent range of educational resources, from our Pet Food & Nutrition Training Course through to training on sustainability topics. These are all found on our updated website and in the member section. In addition, we share information and warnings on any upcoming changes to regulations and industry best practice. Members can also contact the team directly for any one-to-one advice.

Collaboration

By bringing the industry together and working closely with organisations connected to the pet food industry, we can help to build the best possible future for UK pet food.

Influence

UK Pet Food uses a single voice to communicate on important industry decisions and emerging topics.

“This year, we reviewed our strategy and agreed to categorise our work and methods of communication. We explain this by using the terms: ‘Knowledge, Collaboration and Influence’. This strategy was sharpened to ensure our work is clearly targeted and highlights succinctly what we do for our membership – as a united voice.”

Nicole Paley, UK Pet Food Deputy Chief Executive
PFMA delivered a dedicated team to deal with technical queries
PFMA delivered a dedicated team to deal with technical queries
PFMA delivered a dedicated team to deal with technical queries
PFMA delivered a dedicated team to deal with technical queries
PFMA delivered a dedicated team to deal with technical queries
PFMA delivered a dedicated team to deal with technical queries

UK Pet Food PET POPULATION DATA

Every year, UK Pet Food commissions Pet Population Research – talking to 8000 members of the public.
Here we have a snapshot of our findings but more detail can be viewed in the statistics section of our website.

TOP TEN PETS 2023

  • 12 MILLION DOGS
  • 11 MILLION CATS
  • 1.5 MILLION RABBITS
  • 1.3 MILLION INDOOR BIRD
  • 1 MILLION DOMESTIC FOWL
  • 1 MILLION GUINEA PIGS
  • 900,000 HAMSTERS
  • 900,000 TORTOISES & TURTLES
  • 800,000 LIZARDS
  • 700,000 SNAKES

Note: All figures are rounded to the nearest 100,000.   

  • 7m INDOOR FISH TANKS (15% households)
  • 6m OUTDOOR PONDS (11% households)

UK Pet Food PET MARKET DATA

As the principal trade body representing the UK pet food industry, we gather market data on an annual basis.
Our 103 member companies account for over 90% of the UK market.

PFMA cat in grass

Mission Statement

UK Pet Food (previously known as the Pet Food Manufacturers’ Association or PFMA) works to advance pet health and wellbeing with quality nutrition from a sustainable, progressive pet food industry.

We are an association for pet food manufacturers, suppliers, and the wider industry. Our members account for over 90% of the pet food market and are responsible for feeding the nation’s wide range of pets.

We support dynamic and responsible UK pet food manufacturing, representing our members’ views and striving to raise standards. Working with our teams of experts, we also provide educational information on pet nutrition and the manufacture of pet food.

PFMA 2020 market data

Our Team and how we work

UK PET FOOD
COMMITTEES & WORKING GROUPS

“We have been a member of UK Pet Food for many years as it’s essential to us as a business. UK Pet Food has formed a solid base of expertise through the committees and working groups. The name change is a great move forward reflecting the whole range of members all of which are integral to the supply of safe and nutritious pet food.”

Chloe Poolman, Premier Nutrition
PFMA cat in grass
MICHAEL BELLINGHAM

MICHAEL BELLINGHAM

CHIEF EXECUTIVE

NICOLE PALEY

NICOLE PALEY

DEPUTY CHIEF EXECUTIVE (COMMUNICATIONS & ANIMAL WELFARE)

SARAH HORMOZI

SARAH HORMOZI

HEAD OF SCIENCE AND EDUCATION

LANA MORGAN

LANA MORGAN

HEAD OF REGULATORY AFFAIRS

BETH MORGAN

BETH MORGAN

Membership & Events Executive